Trove Brands
Justin Lake is an accomplished creative professional with extensive experience in brand experience and creative direction. Currently serving as the Director of Brand Experience at Trove Brands since May 2024, Justin has previously held significant roles including Creative Director at Solo Stove and YETI, as well as Freelance Creative Director at Bloom Built, Inc. Justin's creative journey includes positions as Associate Creative Director at R/GA, where efforts focused on Brand AI initiatives, and several writing positions including Senior Copywriter at VML and Copywriter at R/GA. Educational credentials include a Bachelor of Arts in Information Technology from the University of Utah and a Creative Portfolio in Copywriting from the Chicago Portfolio School.
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Trove Brands
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Trove Brands is a privately held house of brands including BlenderBottle®, Owala®, Avana®, and Whiskware®. The company’s patented and best-selling products are sold in over 90,000 retail locations across 90+ countries, and online at blenderbottle.com, owalalife.com, avana.com, and whiskware.com. The Trove Brands global headquarters is located in Lehi, Utah. For additional information, visit trovebrands.com.