True Link
Anna Soybel is General Manager of Financial Suite Growth at True Link. Anna is leading growth strategy and scalability for True Link’s trust administration platform and True Link Financial Advisors. She joined True Link from The Bridgespan Group, a strategy consulting firm spun-out of Bain Consulting focused on the social sector. Anna’s previous experience includes investment management for a $2B university endowment and product marketing at Square. Anna holds a BA from Williams College and an MBA from the The Haas School of Business at University of California, Berkeley.
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True Link
Vulnerable seniors, people with special needs, and those recovering from addiction – fifty million Americans in total – need more from their financial institutions. Whether it’s protecting seniors from fraud, helping people with special needs preserve lifesaving medical benefits, or preventing an impulsive cash withdrawal or purchase that could lead to relapse, families turn to True Link when they need a financial partner who can help them navigate life’s challenges.