TrueData
Leslie Araiza is currently working as a Data Partnerships Manager at TrueData and also serves as a CSM at AFTR Lab, where Leslie is the Founder. With a background in business coaching and innovation workshops, Leslie focuses on creating more productive teams that are adaptable to change and innovative. Previously, Leslie worked as a Content Operations Account Coordinator and Marketing Account Lead at PepsiCo, leading the Account Management Team for Frito Lay brands. Leslie has also held positions as a Sr. Project Manager at Ogilvy México and as a Marketing Project Manager at Publicis Groupe. Leslie has a diverse educational background, with certifications in executive coaching, marketing, and fashion business management.
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TrueData
TrueData helps adtech companies and agencies build identity resolution and audience activation data strategies through curated data products.