Kelsey Lutz-Ma

Kelsey Lutz-Ma is a seasoned marketing professional specializing in CRM and lifecycle marketing, currently serving as Senior Manager at TRUEWERK since September 2023. Prior experience includes roles at Wagmo, where responsibilities encompassed email and SMS marketing programs and performance analysis, and Dia&Co, where Kelsey created a customer loyalty program and managed email marketing strategies. Kelsey has also held positions at various fashion industry companies, including THE OUTNET.COM and Saks Fifth Avenue, focusing on buying, merchandise analysis, and reporting. Kelsey holds a Bachelor of Business Administration in Fashion Merchandising from LIM College and a Study Abroad Certificate from the London College of Fashion.