Trufrost & Butler
Neeraj Seth has extensive experience in the commercial refrigeration and foodservice equipment industry, currently serving as Co-Founder and Managing Director at Trufrost & Butler since October 2018. With a focus on providing a diverse range of products for the hospitality and biomedical sectors, Trufrost & Butler stands out for its innovative approach. Prior to this, Neeraj held the position of President and Co-Founder at Middleby Celfrost Innovations Pvt. Ltd. from April 2004 to March 2014, and served as Executive Vice President at Blue Star Limited between October 1994 and March 2004. The career began as a Marketing Manager at Usha International, following an early role as Area Manager at Goodlass Nerolac Paints Ltd. Neeraj holds an M.B.A. in Marketing from Panjab University, Chandigarh.
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Trufrost & Butler
We are a leading commercial refrigeration and foodservice equipment company interested in helping you take your business to the next level. With a presence in India and UAE, we bring a truly international range of commercial cooling and foodservice products & solutions for hotels, restaurants, bars & pubs, coffee shops, ice cream & beverage, food retail & display, food preservation and the bio-medical & healthcare segments. We are a company founded by professionals with decades of hands-on experience in the commercial refrigeration & foodservice space. We previously founded and built another brand, Celfrost, from scratch before selling its refrigeration and foodservice business to an American multinational.