Belle Baker

Marketing Capabilities And Client Insights Senior Analyst, FVP at Truist

Belle Baker is a seasoned professional in marketing capabilities and client insights, currently serving as a Senior Analyst, FVP at Truist since December 2019. In this role, Belle specializes in real-time interactions as a machine learning analyst, overseeing the Unica Interact Campaign Self-Learning tool and conducting marketing analysis related to online and mobile interactions. Prior to this, Belle had a long tenure at SunTrust from April 1996 to December 2019, where various positions included Offers Database Program Manager and Database Marketing Analyst. Belle holds a Bachelor of Industrial Engineering from the Georgia Institute of Technology.

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Truist

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BB&T and SunTrust formed Truist with a shared purpose—to inspire and build better lives and communities. With their combined resources, collective passion, and commitment to innovation, they are creating a better financial experience to help people and businesses achieve more.


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