Katie Anderson

Katie Anderson is an experienced marketing professional currently serving as the Director of B2B Marketing at Trust & Will, where responsibilities include scaling B2B marketing strategies and optimizing acquisition and retention efforts. Prior to this role, Katie transitioned from a contract position to full-time at Trust & Will, successfully leading various marketing initiatives including a product relaunch for financial advisors. Additionally, Katie founded Welkin Memorials to modernize the funeral industry and has significant consultancy experience through Katie Anderson Consulting, supporting branding and product marketing efforts. Previous roles include Head of Marketing and Partnerships at StartSure, Segment Marketing Manager at A Place for Mom, and Strategic Partnerships Senior Manager at Tuft & Needle, demonstrating a consistent focus on brand positioning and customer engagement. Katie holds an MBA from the W. P. Carey School of Business at Arizona State University and a Bachelor's degree in Business/Corporate Communications from Arizona State University.