TrustYou
Lorena López Lebón has a diverse work experience in product management and project management roles. Lorena has held positions at TrustYou, Giesecke+Devrient Mobile Security, Altran, and entrol - Flight Simulation Solutions. Lorena's experience includes overseeing product development, managing hardware platforms, and leading projects for various industries such as technology and aviation. Their responsibilities have ranged from product redesigns to coordinating with stakeholders and overseeing the full manufacturing cycle of simulators.
Lorena López Lebón completed a Master of Science in Computer Science at the Universidad Politécnica de Madrid from 2005 to 2011. Lorena also obtained certifications as a Professional Scrum Product Owner I from Scrum.org in 2019 and as a Product Focus Certified Product Manager from Product Focus in 2016.
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TrustYou
TrustYou is a champion for the traveler.Their mission is to positively influence travelers’ decisions. They understand the untold challenges everyone faces in their quest to make good choices, especially when it comes to leveraging lots of opinions. Digesting these opinions, however, is now beyond any one person’s capacity. And the volume growsfaster than the marketplace’s ability to adapt.The ChallengeHow do travelers decide where to go? Which place to stay? What to say, post, tweet? The answers keep everyone at TrustYou busy all day and up all night!Opinions now rank #1 in influencing travelers’ selections and industry reputations. Each day things become more complicated because millions of new opinions in thousands of formats and dozens of languages enter the fray. And TripAdvisor only represents 25% of today’s reviews worldwide. Numerous sources contain valuable information, including relevant user-generated reviews, blog posts, tweets, Facebook likes, discussions, comments, Instagram pics, Pinterest bookmarks, etc.How It WorksTrustYou searches, analyzes and distills hundreds of millions of opinions scattered across a vast, fragmented market. Their software as a service (SaaS) technology is sophisticated; their products are simple.TrustYou’s unique semantic engine analyzes this treasure trove of disorganized content. Their algorithms automatically detect, collect, understand, score and rank. The output is incredibly compact and amazingly useful. Unique insights and visualizations enable travelers to improve their trip planning and industry players to improve their offerings.Data becomes intelligence. Products and MarketsTrustYou’s products are extensively used by suppliers – hotels, accommodations, restaurants – for an array of reputation management purposes and by intermediaries – OTAs, meta-search, destination marketers – to help travelers purchase wisely.TrustYou improves travelers’ search-shop-buy experiences by providing intermediaries with structured data like Meta-Reviews (easy to digest, independent summaries of all verified reviews across the web). TrustYou enables hotels and destinations to provide travelers with better services and enhanced offerings by monitoring, surveying and acting on trusted feedback of their guests.Hotels, intermediaries and destinations leverage our independent platform to enhance their relationships with customers.Most ImportantTrustYou enables travelers with the most important thing: better travel experiences. And theur passion to improve travel, tourism and hospitality experiences strengthens by the day. Finally, everyone can find meaning in the millions.Smarter travelers. Better experiences. TrustYou.