TrustYou
Manuela Erlemann is a seasoned professional in sales and operations, currently serving as Vice President of Sales & Operations for EMEA at TrustYou since July 2017, following a progression of roles including Senior Director of Business Development and Key Account Management. Prior to TrustYou, Manuela held the position of Key Account Manager for Hotel Chains at HRS - The Hotel Portal from April 2012 to May 2017. Manuela's early career includes significant roles at Westin Hotels & Resorts as Area Online Distribution & Marketing Manager and at Grand City Hotels as Yield Manager, showcasing a strong background in key account management and business development across the hospitality industry.
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TrustYou
TrustYou is a champion for the traveler.Their mission is to positively influence travelers’ decisions. They understand the untold challenges everyone faces in their quest to make good choices, especially when it comes to leveraging lots of opinions. Digesting these opinions, however, is now beyond any one person’s capacity. And the volume growsfaster than the marketplace’s ability to adapt.The ChallengeHow do travelers decide where to go? Which place to stay? What to say, post, tweet? The answers keep everyone at TrustYou busy all day and up all night!Opinions now rank #1 in influencing travelers’ selections and industry reputations. Each day things become more complicated because millions of new opinions in thousands of formats and dozens of languages enter the fray. And TripAdvisor only represents 25% of today’s reviews worldwide. Numerous sources contain valuable information, including relevant user-generated reviews, blog posts, tweets, Facebook likes, discussions, comments, Instagram pics, Pinterest bookmarks, etc.How It WorksTrustYou searches, analyzes and distills hundreds of millions of opinions scattered across a vast, fragmented market. Their software as a service (SaaS) technology is sophisticated; their products are simple.TrustYou’s unique semantic engine analyzes this treasure trove of disorganized content. Their algorithms automatically detect, collect, understand, score and rank. The output is incredibly compact and amazingly useful. Unique insights and visualizations enable travelers to improve their trip planning and industry players to improve their offerings.Data becomes intelligence. Products and MarketsTrustYou’s products are extensively used by suppliers – hotels, accommodations, restaurants – for an array of reputation management purposes and by intermediaries – OTAs, meta-search, destination marketers – to help travelers purchase wisely.TrustYou improves travelers’ search-shop-buy experiences by providing intermediaries with structured data like Meta-Reviews (easy to digest, independent summaries of all verified reviews across the web). TrustYou enables hotels and destinations to provide travelers with better services and enhanced offerings by monitoring, surveying and acting on trusted feedback of their guests.Hotels, intermediaries and destinations leverage our independent platform to enhance their relationships with customers.Most ImportantTrustYou enables travelers with the most important thing: better travel experiences. And theur passion to improve travel, tourism and hospitality experiences strengthens by the day. Finally, everyone can find meaning in the millions.Smarter travelers. Better experiences. TrustYou.