Truth Initiative
George Pearson, PhD, currently serves as Research Manager at Truth Initiative since April 2023, where responsibilities include coordinating internal evaluation projects, managing external collaborations, leading research activities, and co-authoring manuscripts for peer-reviewed publication. Previously, George was a Postdoctoral Fellow at the University of Pennsylvania from March 2021 to January 2023, focusing on project development and regulatory documentation. A Senior Data Analyst at ZeroLight from September 2020 to March 2021, George conducted data case studies and collaborated with UX teams. As a Research Associate and Senior Lecturer at The Ohio State University from August 2014 to June 2020, George managed a media lab and designed courses on research methods. Notably, George also freelanced in web and graphic design, served as a Community Relations Officer for the Council of the Isles of Scilly, and volunteered in various journalistic roles. George holds a PhD in Communication and a Master's Degree in English Language & Politics.
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Truth Initiative
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Truth Initiative® is America’s largest non-profit public health organization dedicated to making tobacco use a thing of the past. We speak, seek and spread the truth about tobacco through education, tobacco-control research and policy studies, and community activism and engagement.We’ve helped bring teen cigarette use down from 23 percent in2000 to 6 percent in 2016. We’re proud of that success, but our work won’t stop until we achieve a culture where all youth and young adults reject tobacco.Known previously as American Legacy Foundation, we were established as part of the 1998 Master Settlement Agreement between major U.S. tobacco companies and 46 U.S. states, the District of Columbia and five territories.