Truth Initiative
Matthew Liptak started their work experience in 2011 at LivingSocial, where they served as a Design and Photography Creative Specialist and In-house Photographer. During their time there, they worked on sourcing stock imagery, creating and editing original content for online deals, and producing online deals for various well-known companies. In 2016, Matthew joined Truth Initiative as an Art Director and Creative Lead for the nationwide Truth marketing Campaign aimed at substance use prevention in youth populations. At Truth Initiative, they managed and led the internal Jr. Creative Design team and freelance creatives, while also overseeing brainstorms, briefs, workflow, editing, budgeting, and approval of creative projects.
Matthew Liptak began their education in 2007 at the Rochester Institute of Technology, where they pursued a Bachelor of Fine Arts (BFA) in Photography. Matthew completed this degree in 2011. In 2010, Matthew took part in a study abroad program at RIT Croatia, specializing in Art History and Ecology of the Adriatic. Matthew'sprecise end year for this program is not provided.
In addition to their formal education, Matthew has obtained several certifications. In May 2019, they completed the Adobe Illustrator CC Training from Ledet Training. In February 2018, they received certification in Introduction to Programming Using HTML and CSS from Georgetown University. Finally, in September 2017, Matthew completed the Adobe Premiere Training also from Ledet Training.
Truth Initiative
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Truth Initiative® is America’s largest non-profit public health organization dedicated to making tobacco use a thing of the past. We speak, seek and spread the truth about tobacco through education, tobacco-control research and policy studies, and community activism and engagement.We’ve helped bring teen cigarette use down from 23 percent in2000 to 6 percent in 2016. We’re proud of that success, but our work won’t stop until we achieve a culture where all youth and young adults reject tobacco.Known previously as American Legacy Foundation, we were established as part of the 1998 Master Settlement Agreement between major U.S. tobacco companies and 46 U.S. states, the District of Columbia and five territories.