Truth Initiative
Robert Falk serves as the Chief Legal and Regulatory Affairs Officer and General Counsel at Truth Initiative. Falk is also a Board Member for the Association of Corporate Counsel in a volunteer capacity and works as a Triathlon Coach for Ucandoit Coaching. Previously, Falk held the position of General Counsel at the Human Rights Campaign and served as President of the Association of Corporate Counsel-National Capital Region in a volunteer role. Falk's educational background includes a law degree from Yale Law School, completed in 1990, and studies at the University of Geneva during 1986-1987.
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Truth Initiative
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Truth Initiative® is America’s largest non-profit public health organization dedicated to making tobacco use a thing of the past. We speak, seek and spread the truth about tobacco through education, tobacco-control research and policy studies, and community activism and engagement.We’ve helped bring teen cigarette use down from 23 percent in2000 to 6 percent in 2016. We’re proud of that success, but our work won’t stop until we achieve a culture where all youth and young adults reject tobacco.Known previously as American Legacy Foundation, we were established as part of the 1998 Master Settlement Agreement between major U.S. tobacco companies and 46 U.S. states, the District of Columbia and five territories.