Bret Starr

Founder & Chief AI Officer at TSC | Previously The Starr Conspiracy

Bret Starr is the Founder and Chief AI Officer at TSC, a position held since August 1999, where recent work includes authoring the book "A Humble Guide To Fixing Everything In Brand, Marketing And Sales," which critiques the outdated effectiveness of the performance marketing model. Additionally, Bret serves on the External Board of Directors at Vista Equity Partners, starting in October 2021. Educational credentials include a Bachelor's degree in English Literature from Southwestern University, a Business Foundations degree from Texas McCombs School of Business, and a Master's degree in Criminology from the University of North Texas.

Location

Fort Worth, United States

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TSC | Previously The Starr Conspiracy

TSC is redefining marketing for tech companies—because the blocking and tackling era is over, and the road to hell is paved with performance optimizations. We break the script to create defining moments and definitive experiences that cement vendor preference. So jump in. It's time to burn playbooks, and we just bought a fireworks factory next to a fertilizer plant. Experience Design: Customer experience isn’t some funnel you shove people through. That’s how you make foie gras. Customer experience is chaotic—we can’t control the sequence of events, but we can control the quality of moments. Radical Go-To-Market Strategies: Forget the conventional GTM playbook—we’re here to break that script. We craft unique strategies for B2B tech companies that know the same old shit doesn’t work anymore. We’re not ad pushers. We’re problem solvers. Brand Strategy: We don’t just build brands—we create legacies. Our holistic strategies pull together every piece of your business into one sharp, unforgettable experience. Defining Moments: These are points when the true nature of something reveals itself. We design experiences—across brand, marketing, sales, product, and customer success—that build vendor preference. Sales Experience Alignment: Sales doesn’t start with a lead—it starts with a connection. We align your sales process with your experience vision to build trust and create customers for today and tomorrow.


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Employees

51-200

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