TSC | Previously The Starr Conspiracy
Caitlyn Jardon Nguyen is a Digital Media Manager at The Starr Conspiracy, where responsibilities include collaborating with marketing and sales teams to implement growth marketing strategies for B2B SaaS and global Work Tech companies. With a background as a Digital Marketing Strategist at Decode Digital Marketing, Caitlyn has extensive experience in digital media planning, management of multi-million dollar media budgets, and performance reporting. Previous roles include SEM Specialist at TopSpot Internet Marketing, where Caitlyn developed and managed paid search campaigns, and Marketing Manager at Digital Alchemy CRM, overseeing digital marketing initiatives and brand standards. Caitlyn holds a Bachelor of Business Administration in Marketing from Baylor University's Hankamer School of Business.
TSC | Previously The Starr Conspiracy
TSC is redefining marketing for tech companies—because the blocking and tackling era is over, and the road to hell is paved with performance optimizations. We break the script to create defining moments and definitive experiences that cement vendor preference. So jump in. It's time to burn playbooks, and we just bought a fireworks factory next to a fertilizer plant. Experience Design: Customer experience isn’t some funnel you shove people through. That’s how you make foie gras. Customer experience is chaotic—we can’t control the sequence of events, but we can control the quality of moments. Radical Go-To-Market Strategies: Forget the conventional GTM playbook—we’re here to break that script. We craft unique strategies for B2B tech companies that know the same old shit doesn’t work anymore. We’re not ad pushers. We’re problem solvers. Brand Strategy: We don’t just build brands—we create legacies. Our holistic strategies pull together every piece of your business into one sharp, unforgettable experience. Defining Moments: These are points when the true nature of something reveals itself. We design experiences—across brand, marketing, sales, product, and customer success—that build vendor preference. Sales Experience Alignment: Sales doesn’t start with a lead—it starts with a connection. We align your sales process with your experience vision to build trust and create customers for today and tomorrow.