TSC | Previously The Starr Conspiracy
Kevin Mangum is a seasoned marketing professional and executive with extensive experience in strategic marketing for enterprise software and services. Currently serving as Partner and Chief Revenue Officer at TSC, previously known as The Starr Conspiracy, since August 2004, Kevin has played a pivotal role in helping startups develop brand identities and guiding numerous companies through rebranding efforts. Kevin's expertise includes re-engineering sales and marketing processes to increase efficiency, implementing client acquisition strategies, and ensuring sustainable sales methodologies. Additionally, as a former VP of Sales at FitWorth and an advisory board member of the Foundation for Wellness, Kevin contributes to initiatives promoting community health. Kevin holds a Bachelor of Business Administration in Marketing from Texas Christian University.
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TSC | Previously The Starr Conspiracy
TSC is redefining marketing for tech companies—because the blocking and tackling era is over, and the road to hell is paved with performance optimizations. We break the script to create defining moments and definitive experiences that cement vendor preference. So jump in. It's time to burn playbooks, and we just bought a fireworks factory next to a fertilizer plant. Experience Design: Customer experience isn’t some funnel you shove people through. That’s how you make foie gras. Customer experience is chaotic—we can’t control the sequence of events, but we can control the quality of moments. Radical Go-To-Market Strategies: Forget the conventional GTM playbook—we’re here to break that script. We craft unique strategies for B2B tech companies that know the same old shit doesn’t work anymore. We’re not ad pushers. We’re problem solvers. Brand Strategy: We don’t just build brands—we create legacies. Our holistic strategies pull together every piece of your business into one sharp, unforgettable experience. Defining Moments: These are points when the true nature of something reveals itself. We design experiences—across brand, marketing, sales, product, and customer success—that build vendor preference. Sales Experience Alignment: Sales doesn’t start with a lead—it starts with a connection. We align your sales process with your experience vision to build trust and create customers for today and tomorrow.