TSC | Previously The Starr Conspiracy
Matt Tatum serves as the Vice President of Business Development at TSC, having contributed significantly to the agency since May 2012 by securing over 500 deals and generating more than $26 million in revenue. Prior experience includes strategic roles in business development at The Starr Conspiracy, focusing on California, and serving as Sr. Business Development Manager at SGK, where Matt managed accounts for notable clients like Coca-Cola and Adidas. Earlier in Matt's career at IDL Worldwide, a specialized business unit named CRACK was created under Matt's guidance, and extensive retail marketing initiatives for Nike were managed. Matt began professional endeavors at Clorox in customer service and sales support after completing a Bachelor of Science in Business/Marketing at John Brown University.
TSC | Previously The Starr Conspiracy
TSC is redefining marketing for tech companies—because the blocking and tackling era is over, and the road to hell is paved with performance optimizations. We break the script to create defining moments and definitive experiences that cement vendor preference. So jump in. It's time to burn playbooks, and we just bought a fireworks factory next to a fertilizer plant. Experience Design: Customer experience isn’t some funnel you shove people through. That’s how you make foie gras. Customer experience is chaotic—we can’t control the sequence of events, but we can control the quality of moments. Radical Go-To-Market Strategies: Forget the conventional GTM playbook—we’re here to break that script. We craft unique strategies for B2B tech companies that know the same old shit doesn’t work anymore. We’re not ad pushers. We’re problem solvers. Brand Strategy: We don’t just build brands—we create legacies. Our holistic strategies pull together every piece of your business into one sharp, unforgettable experience. Defining Moments: These are points when the true nature of something reveals itself. We design experiences—across brand, marketing, sales, product, and customer success—that build vendor preference. Sales Experience Alignment: Sales doesn’t start with a lead—it starts with a connection. We align your sales process with your experience vision to build trust and create customers for today and tomorrow.