TSC | Previously The Starr Conspiracy
Nancy (Pummill) Crabb is an accomplished marketing professional with extensive experience in brand development and creative services. Currently serving as the VP of Brand Experience at TSC since May 2011, previously as Art Director/Designer at The Starr Conspiracy, Nancy has played a key role in building brands through honest marketing strategies. Prior experience includes positions as the Director of Creative Services at Aduro Bean & Leaf, and as Director of Marketing and Communications for the University of North Texas Libraries. Nancy also managed a creative services team at PPAI and worked as a freelance designer at Miller Freeman. Early career experience includes serving as a Production Manager at Flowers & Fedele. Educational credentials include a BA in Arts and Performance from The University of Texas at Dallas and prior studies at The University of Texas at Austin.
TSC | Previously The Starr Conspiracy
TSC is redefining marketing for tech companies—because the blocking and tackling era is over, and the road to hell is paved with performance optimizations. We break the script to create defining moments and definitive experiences that cement vendor preference. So jump in. It's time to burn playbooks, and we just bought a fireworks factory next to a fertilizer plant. Experience Design: Customer experience isn’t some funnel you shove people through. That’s how you make foie gras. Customer experience is chaotic—we can’t control the sequence of events, but we can control the quality of moments. Radical Go-To-Market Strategies: Forget the conventional GTM playbook—we’re here to break that script. We craft unique strategies for B2B tech companies that know the same old shit doesn’t work anymore. We’re not ad pushers. We’re problem solvers. Brand Strategy: We don’t just build brands—we create legacies. Our holistic strategies pull together every piece of your business into one sharp, unforgettable experience. Defining Moments: These are points when the true nature of something reveals itself. We design experiences—across brand, marketing, sales, product, and customer success—that build vendor preference. Sales Experience Alignment: Sales doesn’t start with a lead—it starts with a connection. We align your sales process with your experience vision to build trust and create customers for today and tomorrow.