Vladimir Afanasiev

TSUM is the signature fashion department store of Russia which has been a historic sight and the symbol of fashion in Moscow for over 110 years. TSUM has made its name in Russia and in the world by its expertise in fashion buying. With its 70,000 square meters, it is the largest department store in Eastern Europe. TSUM offers ready-to-wear, shoes and accessories collections of the world’s leading fashion brands including Valentino, Dolce & Gabbana, Tom Ford, Bottega Veneta, Celine, Ralph Lauren, Kiton, Brioni, Ermenegildo Zegna, Tom Ford, Alexander McQueen, etc.; jewellery and watches by Rolex, Patek Philippe, Hublot, Chopard, Garrard, Graff, Mikimoto etc.; porcelain and glass by Baccarat, Bernardaud, Christofle, Lalique, Daum, as well as perfumery and cosmetics of the leading brands. In 2015 in line with its pioneering spirit TSUM was the first retail player in the industry to revise its price policy and introduce transparent strategy of «European prices», aligning the price level to match prices in boutiques and department stores of Milan and Paris and introducing a «Best price» mark for each season’s hottest items that could be bought at TSUM at a lower price than in Europe. Modern TSUM stays true to its innovative spirit and offers customers the most advanced services such as AliPay, WeChat Pay and Apple Pay payment systems, online shopping available at www.tsum.ru and fashion forward retail concepts for women (NGxTSUM) and men (ON_TSUM). With its team totalling over 5000 professionals TSUM focuses on offering the highest standards of customer service and experience.