Twilio
Hana Hassan is an accomplished marketing professional with extensive experience in brand management and strategy. Currently serving as Director of Brand, Customer, & Content Marketing at Twilio, Hana oversees brand messaging and content strategy for Twilio.org, the social impact division dedicated to enhancing technology access for NGOs and nonprofits. Previous roles at Mars include Senior Brand Manager for Starburst, where Hana led brand positioning and innovation for a $325M brand, and various brand management positions for KIND Snacks and goodnessKNOWS Snack Squares, achieving significant market success. Hana also contributed to M&M’S® brand planning and digital campaigns, reversing declines in household penetration. Earlier in the career at PwC and General Mills, Hana developed customer strategies and market research efforts, demonstrating a strong foundation in strategic planning and analysis. Hana holds an MBA from The Tuck School of Business at Dartmouth and a Bachelor of Science in Finance and Marketing from the University of Virginia.
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Twilio
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Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.