Two Circles
Andy McKenzie is an accomplished media professional with extensive experience in sports journalism and digital communications. Currently serving as Director of Content at Two Circles since February 2022, Andy previously co-founded LiveWire Sport, a BAFTA-winning digital communications agency, where consultancy and content services are provided to enhance and monetise digital channels for prominent brands and organisations. Andy's journalism career includes a significant tenure at BBC Sport, overseeing various senior roles, including the football desk and live sports output during major events like the 2010 World Cup. Additional experience encompasses roles at IMG, WORLDSPORT NETWORKS, ON-LINE ENTERTAINMENT, TEAMTALK, and more, demonstrating a diverse background in content creation and media production. Andy holds a Combined BA (Hons) in Physical Education & Recreation and Media from Leeds University.
Two Circles
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Two Circles is a sports marketing agency that uses data to grow direct relationships with sports and fans to drive business growth. Working with the biggest rights-owners in sport across Europe and North America, Two Circles’ technology-driven, service-led offering helps its clients improve customer experience, increase revenue and enhance theirsponsorship proposition.