Two Circles
Anisha Hari is a skilled sports marketing analyst at Two Circles since February 2022, specializing in customer lifetime value prediction and segmentation analysis for streaming platforms. Prior experience includes a role as a junior data scientist at Heliosz.AI, where Anisha developed Power BI dashboards and demand signal models. Anisha gained further technical experience during an information technology internship at Ford Motor Company, focusing on front-end development and SQL database management. Anisha also served as the director of recruitment at the Innovate Living Learning Community at Virginia Tech, organizing recruitment events and mentoring members. Earlier roles include working as a junior data analyst at SrinSoft Technologies, supporting marketing campaigns, and as a swim instructor at Saf T Swim Inc. Anisha holds a Bachelor of Science in Computational Modeling and Data Analytics from Virginia Tech and completed an Advanced Regents Diploma at New Hyde Park Memorial High School.
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Two Circles
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Two Circles is a sports marketing agency that uses data to grow direct relationships with sports and fans to drive business growth. Working with the biggest rights-owners in sport across Europe and North America, Two Circles’ technology-driven, service-led offering helps its clients improve customer experience, increase revenue and enhance theirsponsorship proposition.