Two Circles
Guillaume Shrimpton is an experienced business intelligence analyst currently working at Two Circles since April 2022, focusing on the Six Nations. Responsibilities include building performance insight decks, collaborating with CRM and media teams on KPI tracking, creating actionable business insights, and coordinating tech teams for BI dashboard maintenance. Previously, Guillaume served as a senior digital account executive at Fiora and as a digital account executive at Breathe, where tasks included managing marketing strategies, campaign budgets, and client relations. Early career experience includes a sport development coordinator role at Harbour Sport. Guillaume holds a degree in Sports Management from the University of Bath and a Level 4 Certificate in Professional Digital Marketing from the Chartered Institute of Marketing.
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Two Circles
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Two Circles is a sports marketing agency that uses data to grow direct relationships with sports and fans to drive business growth. Working with the biggest rights-owners in sport across Europe and North America, Two Circles’ technology-driven, service-led offering helps its clients improve customer experience, increase revenue and enhance theirsponsorship proposition.