Two Circles
Katie Ferguson is an experienced professional in client services and digital consultancy, currently serving as Client Services Director at Two Circles since October 2015. In this role, Katie leads teams and client accounts, focusing on areas such as sponsorship, digital rights, and audience engagement to foster data-driven growth in the sports industry. Prior to Two Circles, Katie worked as a Digital Consultant at Accenture from April 2012 to October 2015, where responsibilities included commercial marketing strategy and change management in the life sciences and retail banking sectors. Earlier roles included a Sales & Marketing Assistant at Schwa and a Post-deployment Support Analyst at JAM IP, both offering insights into marketing strategies and technical support. Katie holds a Bachelor of Science in Sports Science with Management from Loughborough University.
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Two Circles
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Two Circles is a sports marketing agency that uses data to grow direct relationships with sports and fans to drive business growth. Working with the biggest rights-owners in sport across Europe and North America, Two Circles’ technology-driven, service-led offering helps its clients improve customer experience, increase revenue and enhance theirsponsorship proposition.