Two Circles
Laura Andriani is a seasoned professional in digital marketing and audience development, currently serving as Senior Vice President of Consulting at Two Circles since August 2020, where expertise is utilized to enhance marketing strategies for prominent sports organizations such as FIFA, NFL, and Premier League. Previously held the position of Head of Audience Development at DAZN Group, managing global marketing campaigns for multiple streaming platforms. Prior experience at ESPN involved oversight of digital marketing for major international sporting events, and earlier roles covered diverse marketing and editorial functions in publishing and education. Laura holds an Advanced Certificate in Digital Media Marketing from New York University and Bachelor's degrees from Loyola University Chicago and Universitat de Barcelona.
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Two Circles
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Two Circles is a sports marketing agency that uses data to grow direct relationships with sports and fans to drive business growth. Working with the biggest rights-owners in sport across Europe and North America, Two Circles’ technology-driven, service-led offering helps its clients improve customer experience, increase revenue and enhance theirsponsorship proposition.