Two Circles
Moe Hamdhaidari is an experienced professional in digital and commercial leadership, currently serving as Director and Head of Commercial at Two Circles since March 2021. In addition to this role, Moe is a Trustee at Amaze Sussex and served as a Commercial Advisor at MAVIS Broadcast until April 2024. Previously, Moe held various leadership positions including Managing Director at UI CENTRIC, Head of Digital at Chelsea Football Club, and Head of Digital at Deltatre. Moe's early career included roles as Digital Media Consultant and e-Learning Content Strategist at the University of Sussex. Educational credentials include a Ph.D. in Computer Science and Artificial Intelligence, along with a B.Sc. in Multimedia and Digital Systems, both from the University of Sussex.
Two Circles
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Two Circles is a sports marketing agency that uses data to grow direct relationships with sports and fans to drive business growth. Working with the biggest rights-owners in sport across Europe and North America, Two Circles’ technology-driven, service-led offering helps its clients improve customer experience, increase revenue and enhance theirsponsorship proposition.