Two Circles
Rod Woodford currently serves as the ANZ Sales Director at Two Circles, a role held since February 2025, focusing on audience and revenue growth for top sports properties. Prior to this, Rod worked at the AFL from March 2019 to March 2025 in multiple capacities, including Head of Commercial Growth and Head of Sales, driving various partnerships and innovations. Rod's earlier experience includes leadership roles at Bastion EBA from May 2015 to March 2019, overseeing strategy projects and developing data-driven solutions for rights holders. Previous positions also include Senior Account Manager roles at Synergy and Elite Sports Properties. Rod holds a Bachelor of Business and Commerce degree with a focus on Public Relations and Marketing Communications from Monash University.
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Two Circles
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Two Circles is a sports marketing agency that uses data to grow direct relationships with sports and fans to drive business growth. Working with the biggest rights-owners in sport across Europe and North America, Two Circles’ technology-driven, service-led offering helps its clients improve customer experience, increase revenue and enhance theirsponsorship proposition.