U of Digital
Sarah Caputo is an experienced marketing professional with over 21 years dedicated to digital media strategy and marketing consultancy. Currently serving as a Paid Media, AdTech & MarTech Education Consultant at U of Digital since March 2025, Sarah specializes in upskilling professionals in the AdTech and MarTech sectors. As the Founder of Fraction Method, Sarah aids businesses in navigating the complexities of modern marketing. Prior roles include Chief Digital and Marketing Officer at Envisionit, where oversight encompassed product development and client services across several sectors, and Head of Marketing at Planck, focusing on advanced analytics for insurers. Sarah has also held leadership positions at Allstate, where responsibilities spanned a $150M annual budget and integrated marketing strategies across various channels. Educational credentials include a certification from the Kellogg School of Management at Northwestern University, emphasizing data and analytics.
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U of Digital
Our mission is to bring clarity to the complex and ever-evolving digital marketing ecosystem through engaging, ongoing education. We bring in experts from across the industry to educate individuals and teams on hot topics like programmatic, data privacy, identity, connected TV, clean rooms, and more. We believe that education should be multi-modal (online, in-person, video, audio, etc.), in order to meet the learner where they are, and that education should be an ongoing journey, not a singular event. We transform teams at companies like Google, Criteo, StackAdapt, TikTok, Indeed, Reddit, Quantcast, Lotame, GumGum, and more, so that they can create better outcomes for their own careers and their organizations. #KnowledgeIsPower #LearningIsFun