U.S. AutoForce
Nicolas Nicolaou has extensive work experience in finance and leadership roles. Nicolas is currently the VP of End-of-Life Tire Solutions and Sustainability at U.S. AutoForce. Prior to that, they served as the Chief Financial Officer of Max Finkelstein Inc. from 2019 to 2022. From 2014 to 2018, they held multiple positions, including Chief Financial Officer, CIO, and HR, at Mana Products, where they successfully transformed the finance, HR, and IT departments. Before that, they were the CFO of Pepsi Lipton Tea Partnership at Unilever United States from 2011 to 2014, overseeing all aspects of finance for a $500M+ business. Nicolas also worked at Unilever United States Inc. as a Finance Director from 2002 to 2011 and as an Audit Director from 2002 to 2005. Nicolas'searlier experience includes finance management positions at Unilever United States Inc. and an Assistant Controller role at H.W. Baker Linen Co. Nicolas began their career as an Audit Manager at Deloitte & Touche, specializing in audits for major retailers.
Nicolas Nicolaou received a Bachelor of Business Administration (BBA) degree in Accounting from Baruch College in 1989. Nicolas went on to pursue a Master of Business Administration (MBA) degree in Finance from St. John's University, completing the program in 1991. In addition to their educational qualifications, Nicolas Nicolaou holds an inactive certification as a Certified Public Accountant from the state of New York.
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U.S. AutoForce
U.S. AutoForce brings together 70 years of experience as an industry leader in the distribution of automotive tires, parts and lubricants. With comprehensive product offerings, expanded capabilities, and combined distribution, U.S. AutoForce is the preferred wholesale tire, part & lubricant distributor in the automotive industry. We deliver best-in-class customer service, extensive inventories, strategically-placed distribution centers, and value-added marketing and technology platforms to help drive sales and grow tire and automotive parts categories for independent tire retailers, car dealerships & service centers. Ordering from us is fast and easy and we offer over 20 of the leading brands you trust including Goodyear, Michelin, Bridgestone, Continental & Cooper. Our warranty is one of the best in the industry and our customer service is top-notch. U.S. AutoForce actively supports all of our manufacturers’ associate dealer programs and we offer comprehensive marketing programs to help promote your business. We continue to invest in expanded leading edge digital technology, and our business consultants lead the industry with their extensive experience combined with superior product and technical training. We offer customized solutions to best meet your business needs, and since we do not sell to consumers, we are your true partner---NOT your competitor. On-site training, business evaluation, and promotional programs for our dealer customers are all available. Our expertise lets your business shine, and nothing makes us happier than seeing your business GROW! U.S. AutoForce is Your Power to WIN!