U.S. Wheat Associates
Steve Mercer has a wealth of experience in the field of communications and public relations. Steve started their career as an Account Supervisor at Bader Rutter & Associates in 1982, followed by a role as an Account Supervisor at John Volk Company. In 1988, they joined Sandoz Crop Protection as a Sr. Marketing Communications Manager, where they played a key role in the launch of Frontier herbicide in the US corn market. Steve then worked at Dudnyk as an Account Supervisor, gaining international experience and overseeing marketing and communications for various projects. Steve later joined Weber Shandwick as a Senior Vice President, leading the turnaround of the agency's agricultural account and significantly increasing annual revenue. After that, they served as Director of Client Services at GHMC - Geoff Howe Marketing Communications and Director of Public Relations at AdFarm. Steve'smost recent role was as Vice President of Communications at U.S. Wheat Associates, where they developed and implemented producer communications programs and served as a media liaison.
Steve Mercer attended the University of Illinois Urbana-Champaign from 1974 to 1978, where they earned a Bachelor of Science (B.Sc.) degree in Agricultural Communication/Journalism.
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U.S. Wheat Associates
U.S. Wheat Associates (USW) is the export market development organization for the U.S. wheat industry. USW promotes the reliability, quality and value of all six U.S. wheat classes to wheat buyers, millers, bakers, food processors and government officials in more than 100 countries around the world. Its mission is to “Develop, maintain, and expand international markets to enhance wheat’s profitability for U.S. wheat producers and its value for their customers.” Funding is made possible through checkoff dollars, goods and services from 17 state wheat commissions and cost-share grants from the USDA’s Foreign Agricultural Service. USW does not buy, sell nor process wheat; we do help make it easier for everyone else who does. USW proudly represents the hard-working farm families that produce enough wheat every year to fill American tables, while still supplying a substantial share of world wheat trade.