Waikei Tse

Waikei (Ricky) Tse is an accomplished Senior Ecomm Marketing Strategy Manager at Ubisoft, responsible for developing comprehensive worldwide marketing strategies and campaigns for the Ubisoft Store and Ubisoft+ Multi Platform Subscription service since September 2018. Previous roles at Ubisoft included Ecommerce Campaign Strategy Planner and Insights & Activations Manager, where significant contributions were made in audience activation, SEO strategy, and data analysis. Prior to Ubisoft, Waikei Tse served as SEO Product Owner & Strategist at Yellow Pages Group, leading SEO digital strategy and data infrastructure analysis, and as a Content Management Specialist. Early career experience includes a role as Technology & Marketing Apprentice at Bobby's Own. Educational credentials encompass a Professional Development Certificate in Data Science and Machine Learning from McGill University and a Bachelor in Management Information Systems from Concordia University.