Laura Hetzel

Marketing Manager - Aquisition at UCare

Laura Hetzel is an experienced marketing professional currently serving as the Marketing Manager - Acquisition at UCare since January 2023. Prior to this role, Laura held positions at Medica as Medicaid Marketing Manager and at UCare as Communications Lead - State Public Programs. Laura's background includes experience as a Foundation Specialist at Park Nicollet Health Services and as a Communications Associate at Starkey Hearing Foundation. Earlier in their career, Laura worked as a Consultant for Edify.org and at Ogilvy Public Relations in various roles, including Senior Associate and Consultant. Laura began their professional journey as an Account Manager at WTM Event Marketing and as a Wellesley-Yenching Fellow at Ginling Women’s College in Nanjing, China. Laura holds an International MBA with a focus on Social Responsibility from the University of San Diego and a Bachelor of Arts in Chinese Studies from Wellesley College.

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Minneapolis, United States

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UCare

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UCare is a community-based, nonprofit, growing health plan providing health coverage and services across Minnesota and parts of Wisconsin. Working in partnership with health care providers and community organizations, UCare offers: • Medicare Advantage plans across Minnesota and parts of Wisconsin • Minnesota Senior Health Options (MSHO) for people age 65 and older who have both Medicare and Medical Assistance • Institutional Special Needs Plans (I-SNPs) • Individual and family health plans, including plans with M Health Fairview and North Memorial Health, available through MNsure • Minnesota Senior Care Plus (MSC+) for people age 65 and older on Medical Assistance • UCare Connect plans for adults with disabilities (physical, development, mental) • UCare Connect + Medicare for adults with disabilities who have both Medicare and Medical Assistance • EssentiaCare Medicare Advantage partnership plans with Essentia Health in northern Minnesota and parts of Wisconsin • M Health Fairview & North Memorial Medicare Advantage partnership plans in the metro • MinnesotaCare and Prepaid Medical Assistance Program – Income-based programs for individuals and families We're located in Northeast Minneapolis near major freeways, public transportation sites and convenient retail centers. Our diverse, rapidly growing workforce is dedicated to serving Minnesotans in all ages and stages of life with high-quality health plans. UCare has been a Star Tribune Top 200 Workplace for 13 consecutive years. Visit ucare.org for more information about our programs and services.