Gabriela Arruda

Gabriela Arruda is an experienced content creator and strategist specializing in social media and journalism. Currently serving as a Redatora at Agência Oribá since September 2024, Gabriela has also held the position of Redatora Sênior at Yoyo Marketing Digital since January 2021, where responsibilities include content production, ghostwriting for C-Level executives on LinkedIn, and editorial planning. Gabriela contributes as a Redatora at UOL - Universo Online, focusing on news production, while previously working as a Redatora de conteúdo at Oficina de Impacto and as an Analista de Mídia at Agência Fato Relevante. Earlier roles include reporting for SBT Interior and Sociedade Brasileira de Engenharia de Televisão and producing educational content at TV Unesp. Gabriela holds a Bachelor's degree in Social Communication - Journalism from Universidade Estadual Paulista Júlio de Mesquita Filho and is pursuing a second degree in History at Universidade de Sorocaba.