Travis Hawton

Travis Hawton is a seasoned marketing professional with extensive experience in B2B and B2C communications, particularly in the healthcare sector. As Vice President of Growth & Retention Marketing at Optum since August 2008, Travis oversees marketing strategies for over 30 million consumers, brokers, consultants, and employers while shaping organizational direction and resource allocation within a $10+ billion company. Prior roles include Marketing Manager at Life Time Fitness, where strategic planning and brand management were key focuses, and Account Supervisor at Colle+McVoy, directing integrated communication efforts for major clients. Additionally, Travis has held positions at Carlson Marketing Group and Weber Shandwick, contributing significantly to partnership marketing and client services. Education includes dual degrees in Marketing from the University of St. Thomas.