Craig Besant

Craig Besant is an accomplished marketing professional with extensive experience in demand generation and marketing operations. Currently serving as Senior Director of Global Marketing Operations and Global Demand Gen Enablement at UiPath since July 2018, Craig has been instrumental in advancing Robotic Process Automation solutions. Prior roles include Senior Marketing Manager EMEA at Sony Professional Europe, where Craig contributed to marketing audiovisual and technology solutions, and Marketing Lead Generation Specialist EMEA at GXS, focusing on B2B integration services. Earlier experience includes positions at Magic Software Enterprises, Sage UK, and MBC Services, enhancing skills in lead generation, campaign management, and sales support. Craig holds a CIM Professional Certificate in Marketing from Bracknell & Wokingham College.