Ula
William Pattiasina has over 18 years of experience in sales and management within various sectors, including consumer goods and electronics. Currently serving as Cluster Head at Ula since January 2022, William previously held multiple regional leadership roles at prominent companies such as Haier, Samsung Electronics, The Kraft Heinz Company, GlaxoSmithKline Consumer Healthcare, and Unilever. William's expertise includes developing and executing sales, marketing, and operational strategies, particularly in managing extensive distribution networks across multiple regions in Indonesia. William is an alumnus of Universitas Surabaya (UBAYA).
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Ula
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At Ula, they leverage the power of technology to level the playing field for small retailers. Their ambitious and diverse team builds innovative solutions, addressing major pain points around supply chain and financial services to keep their retailers competitive in today's digital age. Their B2B marketplace provides small retailers competitive pricing, wide & accessible variety and favourable payment terms, all at the push of a button.