Ultimate Finance
Yvonne Balfour has extensive experience in marketing and leadership roles. Yvonne currently serves as the Chief Marketing Officer at Ultimate Finance, where they are responsible for orchestrating marketing and business transformation as part of the Executive team. Prior to this, they held various leadership positions at Sainsbury's Bank, where they focused on developing marketing strategies to drive customer sales and retention. Yvonne also worked as a Consultant at Dalmorton Marketing and as a Group Partner at Tangible UK, where they successfully integrated multiple businesses into the Tangible brand. Yvonne's career began at Navigator Responsive Advertising, where they played a key role in the agency's growth and later facilitated its sale to Cello Group plc.
Yvonne Balfour attended St Margarets in Edinburgh from 1981 to 1987.
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Ultimate Finance
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We are a specialist asset-based lender, providing a wide range of flexible funding solutions to support the ambitions of UK businesses. Backed by Tavistock, an international private investment organisation, our vision is to be the funding partner of choice. Established in 2001, we have a long-standing track record of providing the right type of funding to businesses. Understanding the SME mindset and the need for a personal and flexible approach to lending, we tailor our funding to best suit client needs and are focused on finding the right solution to help businesses unlock their true potential to succeed.