UltraSignup
Shelby Farrell, MBA, is a seasoned marketing professional with extensive experience in content creation, brand strategy, and partnerships within the outdoor and lifestyle sectors. Currently serving as the Sr. Content Marketing Manager at UltraSignup, Shelby focuses on promoting trail running through engaging content. At Turtle Fur, Shelby has held multiple roles, including Brand Ambassador and Marketing and Design Project Manager, enhancing the company's digital presence. Freelance work as a Creative Marketing Professional at SHELBZZF specializes in organic marketing strategies for small businesses. Previous roles include Sr. Partnerships Marketing Manager at COROS Wearables and Media Megalodon at goodr, showcasing a strong capability in athlete sponsorships and digital marketing. Shelby's educational background includes a Master's degree in Business from Champlain College and a Bachelor's degree in Psychology, Art, and Religious Studies from Saint Michael's College.
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UltraSignup
UltraSignup is the leading marketplace and registration platform for trail and ultra races in the United States. Founded in 2008, runners can use UltraSignup.com to discover and choose from more than 5000 races. UltraSignup has now evolved to offer best in class original and aggregated content, podcasts, livestreams and live events to authentically connect the ever growing trail community and ensure our runners get to the start line happy, healthy and ready to race.