UM Birmingham
Sarah Clarke has a diverse work experience in the digital marketing field. Sarah most recently worked as a Senior Data and Strategy Director at UM Birmingham starting in May 2023. Prior to that, they held various roles at ClickThrough Marketing, including Head of Digital Paid Media, Data & Analytics, Head of Digital Paid Media, and Head of PPC, Display and Programmatic Advertising. Sarah also worked as a Digital Marketing Development Coach at DBC Training, where they delivered the Level 3 Digital Marketer apprenticeship and conducted workshops on employability. Earlier in their career, they held positions at Impression Digital Limited, RedBrain Ltd, iProspect, and Syncro-IT, where they gained experience in PPC strategy, traffic management, and internet marketing.
Sarah Clarke's education history is as follows:
- In 2022-2023, Sarah attended MAD//Masters with Rory Sutherland, focusing on Marketing Disruption & Applied Behavioural Science.
- From 2017 to 2020, Sarah pursued a Master of Science degree in Digital Marketing at The Manchester Metropolitan University.
- In 2019, Sarah obtained two certifications from Oxbridge: NCFE Level 3 Certificate in Assessing Vocational Achievement and NCFE Level 3 Award in Education and Training.
- In 2018, Sarah completed a course called Squared Online, which focused on NextGen Digital Marketing.
- Sarah obtained a Bachelor of Science (BSc) degree in Psychology from Aberystwyth University from 2012 to 2015.
- In 2010-2012, Sarah studied Biology, Chemistry, Psychology, and ICT at Thomas Telford Sixth Form.
- Sarah attended Abraham Darby School from 2005 to 2010, but no specific degree or field of study is mentioned.
Additionally, Sarah has obtained several certifications throughout their career, including Google Digital Sales Certification, Google Analytics Individual Certification, and Microsoft Ads Certification. Sarah has also completed various courses in digital marketing and advertising offered by institutions such as Google and LinkedIn.
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UM Birmingham
The futureproof media agency. UM Birmingham is a fully integrated service media agency, here to help brands reach their potential now and in the future. Our integrated, media-neutral approach to delivering brand or direct response messages allows us to deliver the most impactful combination of media channels. Whether we’re working digitally through SEO, PPC and Display marketing or via offline channels like TV, Print, Radio, Door Drops or Out of Home advertisements, our goal is always meaningful connections. An integral part of McCann Birmingham, our team has access to a wide range of integrated marketing services to reach audiences across all touchpoints including Research, Strategy, Business Consultancy, Creative Advertising, Production, and PR & Social Media. We partner with clients nationally and internationally across multiple sectors and are proud to be part of the IPG network, one of the world’s most powerful marketing holding companies.