UM Canada
Ben Seaton is currently the CEO of UM Canada, where he also holds the title of EVP, Client Business Partner. Prior to his current role, he worked at Nike as a Brand Manager for Athletic Training, and at The Coca-Cola Company as a Refresh 2020 Marketing Manager. Before that, he was with Anheuser-Busch InBev as an Innovation Manager and National Marketing Manager for Budweiser. Ben also has experience as an Associate Marketing Manager, Media Strategist, and Planning Supervisor at various companies like Starcom MediaVest Group and MEC. He holds a degree in Advertising, Media Sales, and Marketing from Humber College and completed an Executive program in Consumer Connections at Stanford University.
UM Canada
UM is a strategic media agency and marketing consultancy that sees media as a powerful topline growth engine for brands. At our core, we are fiercely committed to the spirit of better. In the face of rapid change and challenge, UM helps brands grow by using the power of Better Science and Better Art to drive Better Outcomes – unlocking new growth opportunities for brands to thrive. UM drives innovation and business impact across a roster of clients including Johnson & Johnson, BMO, Sobeys, Spotify, SkipTheDishes, PokerStars, The Hershey Company, American Express, Sony, McCain, Boston Pizza, Levi’s, Dyson, Movember, and more.