UM Canada
Kelvin Mak is currently serving as the Senior Director of Digital Strategy and Partnerships at UM Canada, where he drives audience and channel innovation based on data-driven insights. Prior to this role, he held various positions in digital strategy, communications, and media production at Allan Bonner Communications, Biz-Zone Internet Group Inc., and as a freelance writer. Kelvin holds a postgraduate certificate in Advertising and Media Management from Humber College and a Bachelor of Arts degree in Radio and Television from Ryerson University.
UM Canada
UM is a strategic media agency and marketing consultancy that sees media as a powerful topline growth engine for brands. At our core, we are fiercely committed to the spirit of better. In the face of rapid change and challenge, UM helps brands grow by using the power of Better Science and Better Art to drive Better Outcomes – unlocking new growth opportunities for brands to thrive. UM drives innovation and business impact across a roster of clients including Johnson & Johnson, BMO, Sobeys, Spotify, SkipTheDishes, PokerStars, The Hershey Company, American Express, Sony, McCain, Boston Pizza, Levi’s, Dyson, Movember, and more.