UM Canada
Liz Eizicovics is a seasoned media professional with extensive experience in media planning and connections strategy. Currently serving as Manager of Connections Planning at UM Canada since October 2022, Eizicovics previously held roles at OMD Canada as Media Supervisor, where responsibilities included managing campaigns for Infiniti, and at Zimmerman Advertising as Sr. Media Planner for Nissan. Eizicovics began a career in media planning with DigitasLBi North America, contributing to campaigns for Pitney Bowes and Fitbit, and has accumulated valuable experience through various roles, including Assistant Media Planner at ZenithOptimedia and S1 in the United States Army Reserve. Recognized for excellence with the 2014 Media Plan of the Year award, Eizicovics holds a Bachelor of Arts in Broadcast and Electronic Communication from Marquette University.
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UM Canada
UM is a strategic media agency and marketing consultancy that sees media as a powerful topline growth engine for brands. At our core, we are fiercely committed to the spirit of better. In the face of rapid change and challenge, UM helps brands grow by using the power of Better Science and Better Art to drive Better Outcomes – unlocking new growth opportunities for brands to thrive. UM drives innovation and business impact across a roster of clients including Johnson & Johnson, BMO, Sobeys, Spotify, SkipTheDishes, PokerStars, The Hershey Company, American Express, Sony, McCain, Boston Pizza, Levi’s, Dyson, Movember, and more.