UM Canada
Safira Monteiro is an accomplished professional with extensive experience in decision sciences and data analysis. Currently serving as an Analyst in Decision Sciences at UM Canada since May 2021, Safira has previously held roles such as Jr Analyst and Media Assistant within the same organization. Prior experience includes a position as a Beauty Advisor Specialist at Shoppers Drug Mart and a Data Quality Analyst at Arbit, where responsibilities involved data entry, report analysis, and product distribution analysis for Intel Corp. Earlier roles include Executive Assistant at BNP Paribas Securities Services, focusing on executive support and coordination, and Administrative Assistant at MTE_THOMSON, providing bilingual service to staff and visitors. Safira holds a degree in Advertising and Marketing Communications from Sheridan College and a Bachelor in Business Administration from Universidade Anhembi Morumbi, along with studies in music from Universidade Estadual Paulista Júlio de Mesquita Filho.
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UM Canada
UM is a strategic media agency and marketing consultancy that sees media as a powerful topline growth engine for brands. At our core, we are fiercely committed to the spirit of better. In the face of rapid change and challenge, UM helps brands grow by using the power of Better Science and Better Art to drive Better Outcomes – unlocking new growth opportunities for brands to thrive. UM drives innovation and business impact across a roster of clients including Johnson & Johnson, BMO, Sobeys, Spotify, SkipTheDishes, PokerStars, The Hershey Company, American Express, Sony, McCain, Boston Pizza, Levi’s, Dyson, Movember, and more.