UM Canada
Sebastian Riveros Florez is an experienced marketing professional currently serving as a Connections Planner and previously as a Media Assistant at UM Canada since May 2022. Prior to that role, Sebastian worked as a Social & Search Media Coordinator at ISOTECH Industries Inc., where responsibilities included multi-channel media planning across various platforms. Experience also includes a role in Customer Experience at Amazon, assisting customers in the Brazil and USA markets, and co-founding Good Dips, a manufacturer and seller of artisan hummus in Colombia. Early career experience includes account management at Annex Incorporated and sales support at Panalpina. Sebastian holds a Postgraduate Certificate in Marketing Management from Humber College and a Bachelor's degree in Business Administration and Management from Florida Atlantic University.
UM Canada
UM is a strategic media agency and marketing consultancy that sees media as a powerful topline growth engine for brands. At our core, we are fiercely committed to the spirit of better. In the face of rapid change and challenge, UM helps brands grow by using the power of Better Science and Better Art to drive Better Outcomes – unlocking new growth opportunities for brands to thrive. UM drives innovation and business impact across a roster of clients including Johnson & Johnson, BMO, Sobeys, Spotify, SkipTheDishes, PokerStars, The Hershey Company, American Express, Sony, McCain, Boston Pizza, Levi’s, Dyson, Movember, and more.