Erika Garbero

Erika Garbero currently serves as the Director of Performance Media & Measurement at UM Worldwide, having held this position since April 2022, after previously serving as Associate Director in the same department. Prior experience includes a role as Manager of Data and Analysis at Digitas North America, where responsibilities involved data-driven decision-making for Samsung Home Appliances. Erika's tenure at Digilant spanned from September 2017 to July 2021, where roles included Manager of Strategy & Research and Manager of Strategic Accounts, focusing on market trends, client analytics, and strategic optimizations across various marketing channels. Erika initiated a career in analytics at Kantar Millward Brown and gained early experience in marketing and media planning through internships and academic roles while pursuing a Bachelor's Degree in Marketing and Operations & Technology Management at Boston University.