Chris Salazar

Chris Salazar is a seasoned marketing and business growth professional with extensive experience in digital strategy, demand generation, and AI solutions. As the Founder & Visionary of Innovative Group and a founder of several startups, Chris has a strong entrepreneurial background. In current roles as Executive Vice President at UnboundB2B and Advisor for Autonomix Solutions, Chris focuses on enterprise business growth and AI market strategies. Previous positions include Vice President of Digital Strategy at GoTo, where Chris enhanced the global digital brand footprint, and Vice President of Worldwide Commercial Marketing at Fortive, leading digital transformation initiatives. With a notable tenure at NETGEAR and experience at VMware and Hitachi Vantara, Chris has consistently driven significant online customer growth and engagement. Chris holds a Bachelor of Commerce in Marketing from Santa Clara University and furthered education at Stanford University.