Caitlyn Egan

Caitlyn Egan is an experienced marketing research and analytics professional currently serving as a Marketing Research & Competitive Intelligence Analyst at UNFCU since February 2024. In this role, Caitlyn defines OKRs for marketing campaigns, conducts statistical analyses, and utilizes SQL and Tableau to identify marketing audiences. Additionally, Caitlyn is a Graduate Research Assistant at The Graduate Center, City University of New York, focused on synthesizing data for urban studies and community needs assessments. Prior experience includes positions at National Veterinary Associates, ZS, Onshape Inc., The Timken Company, and Rensselaer Polytechnic Institute, where Caitlyn developed insights from qualitative and quantitative data, managed research panels, and contributed to marketing strategies. Caitlyn holds a Master of Science in Quantitative Methods in the Social Sciences from The Graduate Center and a Bachelor of Science in Computer Science and Business Management from Rensselaer Polytechnic Institute.