Leonardo Tarchiani

Leonardo Tarchiani possesses extensive experience in marketing and communication within various cultural and artistic institutions. Currently employed at Unicoop Firenze s.c. in a marketing role since June 2021, Tarchiani's previous positions include marketing and communication responsibilities at Mercato Centrale, where tasks involved budget preparation, promotional strategy development, and digital marketing campaigns. Additionally, Tarchiani contributed as a collaborator for ArtsLife, focusing on the art market and cultural economy, and worked within the Communication and Promotion Office at the Musei del Bargello, managing social media and organizing events. As the Communication and Promotion Manager for the Associazione MuseoCity, responsibilities included organizing cultural events in collaboration with the Municipality of Milan. Tarchiani also interned at Sotheby's as a Junior Cataloguer in the Modern and Contemporary Art Department. Academic qualifications include a Master's degree in Marketing & Digital Transformation from Luiss Business School and a Master's degree in Economics focused on Cultural Heritage Management from Università Cattolica del Sacro Cuore.