Anja Paulsen

Anja Paulsen is a seasoned professional with extensive experience in market research, customer analytics, and operational strategy across various industries. Currently serving as the Manager of Customer 360 at UniFirst Corporation since July 2022, Anja is also a Professional Partner at GoodWork Seacoast, providing market research services to non-profits. Previous roles include Principal at Seacoast Market Research, where Anja managed qualitative and quantitative research projects and supported global product development for a Fortune 500 medical device company. Anja has taught Marketing Analytics and Market Opportunity Analysis at the University of New Hampshire, and has held significant positions at Lincoln Financial Group and Liberty Mutual Insurance, focusing on improving operational efficiency and sales strategies through data-driven insights. Anja's foundational education includes a Bachelor of Science in Communication and Applied Statistics from Boston University and a Master of Business Administration from the University of New Hampshire.