Union Plus
Christelle Nesmith has over 20 years of work experience in marketing and brand management roles. From 1997 to 1999, they worked as a Brand Manager at Colgate-Palmolive. From 1999 to 2001, they served as the Premiums Manager at Yves Rocher, where they developed and purchased gifts for various marketing promotions. Since 2004, they have been the Deputy Director of Partner Marketing at Union Plus, where they manage marketing activities for benefit programs catering to union members. Christelle develops strategic marketing plans, collaborates with copywriters and graphic designers, and tailors campaigns to target audiences.
Christelle Nesmith completed their Bachelor of Arts degree in Business/Managerial Economics from Université de Bordeaux from 1988 to 1992. Following this, they pursued further education at Temple University Graduate School, where they obtained a Master of Business Administration (MBA) degree in Marketing from 1993 to 1996.
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Union Plus
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Union Privilege is the non-profit founded by the AFL-CIO in 1986 to provide union members and their families with Union Plus consumer benefits. By using the collective buying power of 13 million union members, we are able to offer valuable, discounted products and services from nationally known providers exclusively to working families. Union Plus benefits are developed to make life easier and more affordable for union members and their families. A volunteer board of top union officials -- along with representatives from each union – help to oversee the Union Plus programs. Union Plus: Savings, Service, Solidarity