Reema W.

Reema W. is a seasoned marketing professional with a proven track record of success in driving demand generation and digital marketing transformation across various organizations. Currently serving as the Director of Marketing Demand Generation at Uniphore since July 2021, Reema leads multi-channel marketing efforts in APAC, focusing on conversion rates and customer engagement through data-driven insights. Prior roles include Head of Marketing at CONTRACT, where a digital marketing transformation led to significant increases in engagement and lead conversion, and SAP Concur, where strategic initiatives resulted in exceeding global targets and earning recognition as Marketer of the Year. Reema's earlier experience includes positions at Axis Communications, Compuware, and Cranes Software International Ltd, contributing to brand visibility and sales growth. Educational qualifications include an ABM Certification from ITSMA and an MBA in Marketing and Finance.